Ship a website instead of a deck
The habit that changes stakeholder reviews: when the artifact is a deployed page, people stop imagining and start reacting. Decks describe; working software demonstrates.
[Standfirst for "Ship a website instead of a deck" — the opening that frames the argument.]
Why decks survive on inertia
[Draft section: why decks survive on inertia. Written when this piece is published — left as a placeholder here rather than fabricated.]
The one-evening website workflow
[Draft section: the one-evening website workflow. Written when this piece is published — left as a placeholder here rather than fabricated.]
Reading a stakeholder reacting vs. imagining
[Draft section: reading a stakeholder reacting vs. imagining. Written when this piece is published — left as a placeholder here rather than fabricated.]
When a deck is still the right call
[Draft section: when a deck is still the right call. Written when this piece is published — left as a placeholder here rather than fabricated.]
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